We translate product strategy into market activity. Audience insight, clear positioning and coordinated sales planning help healthcare brands communicate with the people who need relevant product information.
What goes into a marketing plan?
We start with the intended audience and the product’s place in the market. Depending on its purpose, we discuss customer groups, the core message, communication channels and sales priorities. International product materials are adapted to the context of Lithuania, Latvia and Estonia.
Assessing audiences and their information needs.
Planning product positioning and communication content.
Combining personal engagement with digital channels.
Reviewing sales activities and agreed measures.
How do we start working together?
Share a product overview, the materials already available and your target Baltic markets. It is also useful to know whether the product is already on sale or being prepared for launch.
We agree which tasks remain with your team and where EDONUM will contribute. Marketing activities are considered alongside product status, medical information and supply readiness. The scope of work and review criteria are defined for each project.
Channels with a purpose
We combine professional engagement and digital communication according to audience needs. Activity reviews help partners understand what is working and adjust the next stage of execution.
Collaboration starts with a conversation
Let’s discuss your product’s needs in Lithuania, Latvia and Estonia.
Our market focus is Lithuania, Latvia and Estonia. We shape the work around the priorities of these three Baltic countries and agree the scope for each product with our partner.